You remember that thing that sold on QVC? That backwards robe with no belt?
The Snuggie! That's it. The Snuggie.
You remember that shit?
Like, "here ya go, here's a defect robe, but we're gonna turn it around and lay it on you like a bear skin rug and BAM, a must-have gift this holiday season. Uncle Bob's gonna love it - AND YOU - we guarantee it.
*two big thumbs up, smile for the camera, annnnnnnd scene*"
Thing is though, we're in an age where anything is possible and that includes selling seemingly ridiculous products to people with disposable income.
So how do you come up with a product that's sellable?
Well first off, you come up with a product that YOU would purchase, be that a Snuggie or an e-course about chakra cleansing, toe socks or a book about the murderous daughter of Santa Claus (that last one's mine, coming soon to nightmares near you *winky creepy smiley face*).
And once you have a product that you know and love like the back of your Snuggie (to which, we all know what you're doing under there Uncle Bob, you sick fuck), it's all but a matter of minutes to hours for you to figure out how to start selling.
From Etsy to Amazon, QVC to local storefronts, we're in prime timeline territory for selling anything under the sun, including some actual suns (I see you Buy-A-Star's, and, one of these days, I may just get cocky and figure myself a star lord).
The only thing you need to do is not give a fuck what anyone else thinks about your product.
Take the Snuggie, prime example: what may have never been if the creator thought for even half a second what someone like me might say about said slanket? I tell ya this much, had they've given even half a shit about comments from the likes of me's, the Snuggie would've been annexed to the basement, where it surely slunk out of and into creation in the first place.
It's not about whether or not you're adding value to the world at this point. It's about whether or not you want to stand by your creation, whether or not you see value in its existence, and how far you're willing to take it to see it succeed.
Have you ever seen that movie Joy with Jennifer Lawrence? Same concept, innit? She could've given up so many times, but she LOVED that mop. At times, more than she loved her own family. She believed in that mop...also perhaps more than her own family *hands up, no shame*.
When it comes to launching a business or a product, the important bit is no longer whether or not there's a market for it because there's always a market for it.
In fact, I triple dog dare you *oooooh mama mama maaaaaaaah* to come up with a business or product idea that wouldn't pull in a single customer. A terrifying quandary, for sure, because even the grossest, most morally dysfunctional, most despicable, low life, low down, straight up dirty shame of a business or product idea would probably STILL have a healthy stream of customers if given the right attention and direction.
Am I wrong?!
You know I'm not.
But, just to prove a point: do you remember "Two Girls, One Cup"?!
Like....my DUDE!
How TF did that go viral before viral was even a term worth accomplishing?! And yet...there it went...gallavanting off into the night...searing eyeballs with the quite obviously fake imagery of two girls, one cup, and then some...
But I digress.
If you've been thinking about starting a business or creating a product, stop questioning if it's worth your time and start formulating the concept into a tangible thing that you'd love to invest your own money into as a customer.
Because THAT'S how a solid deliverable gets started.
From there, you can throw it into the great wide world and start making adjustments to fit the needs of your clientele.
The give-no-fuck's art of business development is that you literally don't consider the potential success of the product. Instead, you start with your own desire for it to exist in your life and build off of that.
Don't over think it, atomic unicorn.
Set all the fuck's aside and start crafting.
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