Do you remember the Snuggie?
The creators were like:
"here's a robe with no belt, but we're gonna turn it around and lay it on you like a blanket and BAM, it's a must-have gift this holiday season. Uncle Bob's gonna love it, we guarantee it."
*two big thumbs up, smile for the camera, annnnnnnd scene*
Thing is though, we're in an age where anything is possible and that includes selling seemingly ridiculous products like a defect robe to people who crave sh*t they don't need and who have the disposable income to buy it.
So how do you come up with a product that's sellable?
My advice? Come up with a product that YOU would purchase and make the best version of it that you can - be it a Snuggie or an e-course about chakra cleansing, toe socks or a coffee table book about majestic hillsides of Scotland.
Once you have a product that you know and love like the back of your Snuggie, it's time to market it to the masses.
From Etsy to Amazon, QVC to local storefronts, we're in a prime timeline for selling anything under the sun, including some actual suns (I see you Buy-A-Star - and, one of these days, I may just get cocky and figure myself a star lord).
Creating a digital product, or a physical product like the Snuggie, isn't the hard part these days. All you need to do is not give a f*ck what anyone else thinks about your product.
Because confidence and external validation are the things holding people back. Not ideas, not potential, not marketing or manufacturers or investors, but confidence.
If you knew everyone would love what you have to offer the world, what would you offer?
Silent disco doggie walks?
An e-course on how to speak to the dead?
A comic book series on the inner thoughts of pets?!
Take the Snuggie as a prime example: what may have never come to pass if the creators thought, for even half a second, what someone like me might say about their sore excuse for a product?
I'll tell ya this much, had they given even half a sh*t about comments from the likes of me's, the Snuggie would've been annexed to the basement, where it surely slunk into creation in the first place.
It's not about whether or not you're adding value to the world at this point. It's about whether or not you can stand by your creation - regardless of if you see value in its existence - and how far you're willing to take it to see it succeed.
Have you ever seen that movie Joy with Jennifer Lawrence?
It's a great watch for anyone struggling to take their entrepreneurial dreams seriously. She could've given up so many times, but she LOVED that mop. At times, more than she loved her own family. She believed in that mop...also perhaps more than her own family *hands up, no shame*.
When it comes to launching a business or a product, the important bit is no longer whether there's a market for it because, in this day and age, there's always a market for it.
In fact, I triple dog dare you *oooooh mama mama maaaaaaaah* to come up with a business or product idea that wouldn't pull in a single customer. A terrifying quandary, for sure, because even the grossest, most morally dysfunctional, most despicable, low life, low down, straight up dirty shame of a business or product idea would probably STILL have a healthy stream of customers if given the right attention and direction.
Am I wrong?!
You know I'm not.
But, just to prove a point: do you remember "Two Girls, One Cup"?!
Like....my DUDE!
How TF did that go viral before viral was even a term worth accomplishing?! And yet...there it went...gallavanting off into the night...searing eyeballs with the quite obviously cut and edited videography of two girls, one cup, and then some...
But I digress.
If you've been thinking about starting a business or creating a product, stop questioning if it's worth your time and start formulating the concept into a tangible thing that you'd love to invest your own money into as a customer.
Because THAT'S how a solid deliverable gets started.
From there, you can throw it into the great wide world and start making adjustments to fit the needs of your clientele.
The give-no-f*ck's art of business development is that you literally don't consider the potential success of the product. Instead, you start with your own desire for it to exist in your life and build off of that.
Don't over think it, soul-bud.
Set all the f*ck's aside and start crafting.
If you're ready to take your business idea seriously and really launch that ish into the stratosphere, join the Rat Race Rebel Academy to access a comprehensive, guided blueprint - from conceptualization to legalization - of how to start your own online business.
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